The constant growth in web page size is likely a contributing factor to why static sites have been increasing in popularity as of late. As we can see from the graph below, this best practice is far from being met for sites based in the United States.įurthermore, as the growth of web page size continues, Google's recommended best practice of keeping a website under 500 KB in size is also nowhere near being met, on average. According to Google, the best practice for a website's speed is to keep it under 3 seconds load time. That same guide also goes into detail regarding the page speed and page weight, as well as additional insights on specific industries, such as automotive, technology, and retail. Take these statistics from Google's industry benchmarks for mobile page speed: We've said it before, but it's worth reiterating that as web page load times increase, so does the likelihood of your visitors. Everything from ranking higher in Google search results to providing your visitors with a better user experience, thus increasing conversions, all comes into play. There is a multitude of reasons why you should care about page speed. Therefore, looking at the 100/100 metric behind the scenes is even more important. If you score 100/100, it doesn't mean you are automatically assured of a top spot in the SERPs. However, Google also takes more than just the number into account here. The Google PageSpeed Insights result certainly influences your ranking in the search engine results pages (SERP). The performance audit is similar to that of Google PageSpeed Insights, but you'll also get an assessment of best practices, accessibility, and analysis related to your SEO (search engine optimization). Under Google's Measure tool, you can also find a comprehensive rating by Lighthouse (Google's open source tool for overall website optimization) for your URL. Above all, look at Google's recommendations for improving your website's quality. Among other things, factors such as performance, progressive web applications, and accessibility of your website are evaluated.Īs mentioned above, the total score is not the most decisive factor.
Google then assigns an overall score between 0 and 100, based on various best practices for optimizing performance. Google PageSpeed Insights is a tool that allows you to test and analyze your website performance.Įnter the URL of the website you want to have checked. These are great for finding problematic spots on your site so you can optimize them and reduce not only your actual load time - but in some cases, more importantly - the perceived performance of your visitors. Many website developers and owners seem obsessed with achieving a 100/100 score on Google PageSpeed Insights and overlook the most important thing: Google PageSpeed Insights recommendations. But also learn why simply achieving this score should not be overstated.
Look how we effortlessly achieved a score of 100/100 using WordPress and Google PageSpeed Insights. Running speed tests with tools like Google PageSpeed Insights, WebPageTest, or Ke圜DN's Website Speed Test is always a good way to help gauge your website's performance.
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